REI & CTR Hats Collaboration
The ask
I was recently contact by CTR to participate in a production collaboration shoot for REI. The specific requirements of the shoot included capturing the product and its versatility within nature.
The concept
Since REI and CTR both value the importance of outdoor exploration and connection to nature, it was important to be to showcase this throughout the shoot. Highlighting the versatility and functionality of the products being worn in the nature.
The creation
Working with a children across a range of ages again to show the adaptability of the products was important to both the client and myself .